link building strategy

7 Trends You May Have Missed About Link Building Strategy

Link building is an important SEO tactic for small businesses because it helps create a network of websites that refer to one another. When done correctly, link building can increase your online visibility and website traffic. But what are the current trends in link building strategy? Let’s take a look at 7 link building trends you may have missed and how they can help your business.

1. Quality Over Quantity

A few high-quality backlinks are more valuable than many low-quality ones. This means that instead of aiming to acquire as many links as possible, focus on acquiring a few quality backlinks from reputable and authoritative sources.

2. Variety is Key

Links should come from diverse sources such as blogs, forums, directories, press releases, social media sites, and other websites related to your industry. This helps ensure that your content reaches a wider audience and that the links appear natural when search engines crawl them.

3. Content Matters

Content is one of the most important elements of link building because it enables you to provide value to users while also attracting links from other websites. Ensure that your content is interesting and informative so that other websites will want to link to it.

4. Mobile Optimization

As more people access the internet through their mobile devices, it’s important to make sure your website is optimized for these users so they can easily navigate it on any device. Mobile optimization can also help improve your rankings in search engine results pages since mobile-friendly websites are favored by Google and other search engines.

5. Social Signals Matter

Social signals are an important factor in determining where your website appears in search engine results pages (SERPs). If a web page has been shared or liked by many people on social media platforms such as Twitter or Facebook, this indicates that the page has good quality content which could result in higher rankings in SERPs.

6. Natural Anchor Text

Anchor text refers to the clickable words used when linking from one webpage to another webpage or website (i.e., “click here”). It’s important to use natural anchor text when creating backlinks rather than exact match keywords since this looks more organic and natural for readers and search engines alike (e.g., “learn more about SEO” instead of “SEO services”).

7 . Relevancy Matters

The relevancy factor matters when creating backlinks because relevant links appear natural and are more likely to be clicked by users than irrelevant ones (e.g., link from a blog post about sports apparel to a store selling sports apparel). Relevant links also carry more weight with search engines than irrelevant ones since they appear more credible and trustworthy due to their relevancy factor alone..


Link building is an effective way for small businesses to increase their online visibility and reach new audiences with ease. By following these seven trends, you can ensure that you stay ahead of the competition when it comes to SEO strategy and reap the rewards of increased website traffic over time. As always, keep up with changes in SEO best practices so you can continue optimizing your site for success!

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