Power of SEO Statistics: Make Better Decisions for Your Digital Marketing Strategy
Making an effective digital marketing strategy requires more than just intuition – it requires data. Leveraging SEO statistics can help marketers gain business insights and guide their decision-making, allowing them to reach maximum growth potential for their organization. In this blog post, we’ll explore the power of SEO statistics and how you can use them to make smarter decisions for your digital marketing strategy. We’ll provide actionable advice on using key metrics such as organic search traffic, backlinks, keyword ranking, and more to inform your online campaigns. Keep reading and discover how gathering valuable SEO insights can impact your company’s success!
What are SEO statistics and why should you care?
If you’re running a website, it’s important to understand SEO statistics. After all, if you’re not paying attention to how your site is performing in search engines, you’re likely missing out on a lot of potential traffic. In order to help you get started, here are some key facts about SEO that you should know:
68% of website traffic is sourced from Organic and Paid Search (Source: BrightEdge)
0.63% of Google searchers clicked on results from the second page. (Source: Backlinko)
60% of marketers say that inbound is their highest source of leads (Source: HubSpot)
SEO leads have a 14.6% close rate (Source: HubSpot)
58.99% of website traffic worldwide is generated from mobile phones. (Statista)
The average first page result on Google has 1,890 words. (Source: Backlinko)
53.3% of all traffic comes from organic search. (Source: BrightEdge)
93% of all online experiences begin with a search engine. (Source: Forbes)
75% of users never scroll past the first page of search results. (Source: Hubspot)
Long-form content gets 77.2% more links than shorter articles. (Source: Backlinko)
18% of local mobile searches lead to a sale within one day. (Source: Search Engine Land)
33% of clicks go to the first listing in the search results. (Source: SearchEngineWatch)
97% of consumers read online reviews for local businesses before making a purchase decision (Source: PowerReviews)
88% trust online reviews as much as personal recommendations from friends and family. (Source: SearchEngineLand )
90.63% of Content Gets No Traffic From Google. (Source: Ahrefs)
Google rewrites title tags 33.4% of the time. (Source: Ahrefs)
Google is now 33% more likely to rewrite title tags. (Source: Ahrefs)
When Google ignores the title tag, it uses the H1 tag 50.76% of the time instead. (Source: Ahrefs)
Google is 57% more likely to rewrite title tags that are too long. (Source: Ahrefs)
The #1 result in Google’s organic search results has an average CTR of 27.6%. (Source: Backlinko)
The top 3 Google search results get 54.4% of all clicks. (Source: Backlinko)
There are an estimated 3.5 billion searches per day and 1.2 trillion searches per year worldwide on Google. (Source: Internet Live Stats)
40.7% of all voice search answers came from a Featured Snippet. (Source: Backlinko)
48% of consumers use voice assistants for general web searches. (Source: Search Engine Land)
$77.80 is the average cost of publishing a guest post. (Source: Ahrefs)
1.8% of clicks on Google search results go to YouTube. (Source: Moz)
60% of marketers still say that inbound (SEO, content creation, etc.) is their highest quality source of leads. (Source: HubSpot)
3 words are often used by a typical searcher in their search query. (Source: Moz)
18% of Google searchers changed their search terms without clicking any results. (Source: Moz)
27% of the global online population uses voice search on mobile. (Source: Google)
These stats make it clear that if you’re not focusing on SEO, you’re missing out on a lot of potential business. By optimizing your website for search engines and making sure your content is relevant and useful, you can attract more visitors and boost your bottom line.
How can SEO insights help your business?
SEO (search engine optimization) is the process of improving the ranking of a website on search engines. The higher the ranking, the more likely people are to find the website. This can be beneficial for businesses as it can drive traffic to their site and increase sales.
There are a number of SEO insights that businesses can use to improve their website’s ranking. One such insight is understanding how Google ranks websites. Google uses a variety of factors to rank websites, including the quality of the content, the number of backlinks, and the age of the domain. businesses can improve their ranking by optimizing their website for these factors.
Another SEO insight that businesses can use is understanding how users search for information online. Google has released a number of studies that provide insights into how users search for information. These studies can help businesses create content that is relevant to their target audience and improve their chances of being found online.
SEO is an important part of any business’s online marketing strategy. By using the insights provided by SEO, businesses can improve their website’s ranking and reach more customers online.
What are some of the most important SEO metrics to track?
There are a variety of SEO metrics that can be tracked in order to measure the success of a website’s SEO campaign. Some of the most important metrics include:
1. Search engine rankings – Tracking the website’s position in search engine results pages (SERPs) for specific keywords can help to gauge how successful the SEO efforts are.
2. Traffic – Measuring increases in website traffic can be a good indicator of the effectiveness of SEO efforts.
3. Organic search traffic – Tracking the percentage of website traffic that is coming from organic search engines can help to gauge the effectiveness of SEO campaigns.
4. Keyword rankings – Tracking the ranking of specific keywords for the website can help to determine which keywords are being targeted effectively and which need further optimization.
5. Bounce rate – The bounce rate is the percentage of visitors who leave a website after viewing only one page. A high bounce rate may indicate that the website’s content is not relevant to its target audience or that it is not optimized for search engines.
6. Conversion rate – The conversion rate is the percentage of visitors who take a desired action, such as making a purchase or signing up for a subscription, after visiting the website. Measuring the conversion rate helps to determine how effective the website’s content and design are at converting visitors into customers.
How can you use SEO data to improve your online campaigns?
SEO data can be used in a number of ways to improve online campaigns. One way is to use it to determine which keywords are most relevant to a campaign. This can be done by using tools like Google AdWords Keyword Planner and Google Trends. Once the most relevant keywords have been determined, they can be used in the campaign’s ads, website content, and other marketing materials.
SEO data can also be used to determine which pages on a website are most popular with users. This information can then be used to create new content and pages that are more likely to be visited and shared. Additionally, SEO data can be used to determine which backlinks are most valuable for a campaign. This information can then be used to seek out similar backlinks and improve the website’s SEO ranking.
Conclusion: SEO statistics are important for digital marketers.
SEO statistics are important for digital marketers because they help us understand what strategies are working and how we can improve our website’s search engine ranking. For example, the latest study from Moz shows that the top three ranking factors for Google are: 1) links, 2) content, and 3) RankBrain. This information is valuable to digital marketers because it tells us where we need to focus our efforts in order to improve our website’s ranking.
Another important SEO statistic is the click-through rate (CTR). The CTR is the percentage of people who click on your website in the search engine results pages (SERPs). The higher your CTR, the more likely you are to get traffic from search engines. A recent study by BrightEdge showed that the average CTR for the top 10 results on Google is 31.24%. This means that if your website is ranked in the top 10 results, you can expect to receive 31.24% of the traffic from those searches.
SEO statistics are also valuable for understanding what keywords are being searched for. The Google AdWords Keyword Planner tool is a great source of this information. It shows you how many people have searched for a particular keyword in the last month, as well as the competition for that keyword. This information can help you determine which keywords to target for your website.
Overall, SEO statistics is an important tool for digital marketers. They help us understand where we need to focus our efforts in order to improve our website’s ranking and attract more traffic from search engines.