What is WooCommerce

What is WooCommerce? An Introduction to the Popular eCommerce Plugin

WooCommerce is what you’ve heard if you run an online store. It’s one of the most popular eCommerce plugins for WordPress websites. But what is WooCommerce, and what is it used for? In this blog post, we will give you a brief introduction to WooCommerce and discuss some of its key features.


WooCommerce is a free and easy-to-use ecommerce platform that you can add onto your WordPress site. It’s one of the most popular platforms in this industry, coming with an overwhelming number of features for store owners who want their business to be as extensive or minimalistic as they please.

The WooCommerce store has an extensive range of products you can sell. You have the option to offer both digital and physical goods, so that customers will be able download them from your online shop promptly but they must still receive their order in person at home or elsewhere where this serving is required for delivery purposes – unless otherwise agreed upon beforehand between parties involved.

WooCommerce has an extensive range of customization options that you can modify to suit your needs. There are both free and paid plugins available, but not all the features come with them naturally – in order for a plugin’s functionality such as payment gateways or blog posts on its own website page it must be activated by downloading/buying from within WordPress dashboard instead.

Features of WooCommerce

Some of the most popular features include:

  • The ability to sell physical and digital products.
  • Support for multiple payment methods.
  • Shipping options and orders management.
  • Automatic tax calculations.
  • A built-in coupon system.
  • Detailed reports and analytics.

These are just some of the key features that make WooCommerce so popular among store owners. And because it’s built on WordPress, you’ll benefit from all the other features that come with WordPress too.

So if you’re thinking of starting an online store, or want to add eCommerce functionality to your existing WordPress site, then WooCommerce is definitely worth considering.

WordPress & WooCommerce

WordPress is a web publishing software that you can use to create your own website or blog. It’s also known as Content Management System (CMS) because it lets users manage and publish digital content on the internet with just one tool, which makes managing everything easier than ever before.

WooCommerce is a WordPress plugin that turns your website into an online store. It lets you sell physical and digital products, take payments, manage inventory, shipping, and customers—all without having to set up or pay for a separate eCommerce platform.

Why Use WooCommerce

There are many reasons why you might want to use WooCommerce to build your online store. Here are just a few:

  • It’s free: You can download the plugin from WordPress.org and get started immediately.
  • It’s easy to use: Even if you’re not a tech expert, you can easily create a professional-looking online store with WooCommerce.
  • You can sell different products online, either physical or digital products.
  • It integrates with WordPress: If you’re already using WordPress to build your website, then you can easily add WooCommerce and start selling without having to set up a new platform.
  • There are tons of extensions and plugins available: Want to add features like customer reviews, or automatic tax calculations? No problem! There are plenty of plugins and extensions available to help you customize your store.

How to Setup WooCommerce?

The process of installing and setting up a WooCommerce site is not as difficult or time consuming, once you have purchased your domain name. You will also require web hosting services along with an SSL certificate for encryption purposes on the server where they reside so that no one can access any personal information while browsing from outside sources like hackers who may want to exploit people’s weaknesses in their passwords.

Step 1: Buy a domain name, hosting, SSL, and Install WordPress

The domain name is your website’s official title that users type in order to access it. Web hosting permits you and everyone else on the internet with an internet connection, including other websites who may want traffic from yours or try to steal visitors by pretending they are trusted sources like Google News. SSL certificates verify whether data is sent between the user’s device (e-commerce site)and server(web hosting provider), which ensures security.

There are many hosting companies out there with different features and prices. If you’re just starting your site, it can be overwhelming trying to figure out which one will work best for what type of business. One great option is purchasing from top WordPress hosts like BlueHost who offer all these services in one place so that customers don’t have multiple accounts or need additional integration tools added onto their websites.

Step 2: Install WooCommerce

Once you’ve successfully installed WordPress, it’s time to install WooCommerce. First of all go on the dashboard and find plugins there; select them one by clicking ‘Add New.’

Type in ‘WooCommerce’ in the search bar and select Install Now. After it’s done, you can activate the plugin.

Step 3: Set up your pages

Now that WooCommerce is installed, it’s time to set up some important pages for your online store. These are the pages that will be created automatically:

  • Shop
  • Cart
  • Checkout
  • My Account

If you want to change the name or permalinks of these pages, you can do so under Settings > Permalinks. Otherwise, leave everything as is and click Save Changes.

Step 4: Themes & Plugins

Theming your online store is a great way to give it that professional touch. There are themes and plugins available which allow for all sorts of customizations, from changing the color scheme or adding pictures in posts – whatever you want really.

WooCommerce is compatible with most WordPress themes, but we recommend using one of our WooCommerce-specific themes for the best experience. These are designed by us specifically for WooCommerce and will offer enhanced features and template files not found in other themes.

You can find our selection of WooCommerce-specific themes in the WooCommerce theme store.

Installing a plugin is just as simple as installing a theme. Once you’ve found a plugin you want to install, head over to Plugins > Add New and click the Upload Plugin button at the top of the page. Choose the ZIP file you downloaded earlier and click Install Now. Once installed, don’t forget to activate the plugin.

Pros and Cons of WooCommerce

WooCommerce is great for small businesses because it’s free and easy to use. There are no setup fees or monthly costs, so you can keep your overhead low. And since it’s built on WordPress, you’ll already be familiar with the interface.

The downside of WooCommerce is that it doesn’t offer as many features as some of the other ecommerce platforms. If you need complex functionality, you may need to hire a developer to help you customize WooCommerce or add additional plugins.

But if you’re just getting started with ecommerce, WooCommerce is a great option. It’s easy to use, and there are plenty of resources available to help you get started.

Still not sure if WooCommerce is right for you? Here is the summary of advantages and not of the plugin.


  • Free WordPress Plugin
  • Useful in selling digital & physical products
  • Recommended for starters
  • Low cost
  • You can customized limitless
  • Plenty of option for paid or free themes


  • Compatible with WordPress only
  • Knowledge in WordPress & WooCommerce are both needed
  • Need to add extensions (additional cost) for extra features
  • No fixed price plan (depends on the customization)


WooCommerce is one of the most popular plugins for WordPress. It’s an easy-to use solution that allows anyone to seamlessly integrate their online store into this famous software.

However, because it is a WordPress plugin, it is only compatible with WordPress websites. Additionally, because WooCommerce is customizable, the cost of using the plugin can vary depending on the level of customization you need. Overall, WooCommerce is a great option for those looking to start selling online. If you’re in need of WooCommerce assistance or support, SEOMiami has the best WooCommerce Support experts.

Let us generate leads and grow your business.

Get a Free Consultation for Our Miami SEO and WordPress Support Services.

Get In Touch

Or call 888-799-6067

Scroll to Top